What I remember is a couple of men that pulled over off an exit but can’t remember why…. they pulled into an attraction that the individuals have to sign a waiver before entering and if they make it all the way through they win x amount of dollars. They are warned that it can take many hours and they have to face terror and fears. One of the guys decides to do this and after the first enactment that he gets through he asked before he continues if he wants out and it will be the only chance he has cause going further will get worse. There is crew behind the scenes watching and the whole ordeal is pretty horrific. I remember when it ended it showed the truck/van that he was in and then the billboard sign and the other guy had been waiting.
That’s all I can remember.. wait I do remember someone getting into the room where all the people running the attraction is and there’s a big fallout.
I’ve been trying to remember the name of this movie for forever it seems! I really liked it and want to see it again.