great model poster on a building facade

I’m not able to remember the title of an USA color film comedy of ’50/’60.

The plot is related to quarrels between boyfriends.
To spite her boyfriend, a girl poses as a model in a large poster on the facade of a building.
Some billposters, complaining the situation, attach and remove parts of that poster on / from the building facade, receiving the order on the basis of the status of the girl relationship with her boyfriend.

Please exclude the below titles very similar to the searched one:
It Should Happen to You, Good Neighbor Sam, Will Success Spoil Rock Hunter?, Artists and Models, Le tentazioni del dottor Antonio (from Boccaccio 70), The Thrill of It All and Lover Come Back.

Thank in advance for your help.

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